Margarita Mile Social Media Toolkit
For businesses participating in the 5th Annual Margarita Mile, June 1–July 31, 2025.
Thank you for participating in the Margarita Mile! This event is designed to draw local residents and those in the surrounding communities to Western Avenue during the summer to enjoy a festive beverage in local restaurants and bars. We are delighted to welcome back Wild Blossom Meadery and Barraco’s Beverly this year. Though they aren’t on Western Avenue, they are unique venues with lovely outdoor areas that are perfect for enjoying a summer beverage.
Please use this guide to promote your involvement in the Margarita Mile and build buzz about the campaign.
Best Practices
1. Follow the MPBHBA and BAPA on FB and on Instagram.
https://www.facebook.com/mpbhba
https://www.facebook.com/bapa.org
https://www.instagram.com/mpbhba/
https://www.instagram.com/bapa_org/
2. Share our Margarita Mile posts to your accounts to help get the word out.
3. Use our sample posts and social graphics below.
4. Create original posts with details about what you will be offering for the Margarita Mile. Include a high quality, enticing photograph from your business or one of our social graphics.
5. Tag us in your Facebook and Instagram posts using our handles, @mpbhba and @bapa.org.
6. Include a link in your posts to the landing page with all the event details at https://onwestern.com/margarita-mile/
7. Before publishing a post, add a line space and paste the suggested hashtags for each platform.
Sample Posts
Facebook #1:
The Margarita Mile is back for its fifth year! From June 1-July 31, sip your way along Western Avenue at 10 locations, plus Barraco’s Beverly & Wild Blossom Meadery. Each bar or restaurant will be mixing a specialty margarita for the month. Enjoy margaritas at 4 separate locations for a chance to win an e-gift card good at dozens of local businesses! Details at https://onwestern.com/margarita-mile/
Suggested Hashtags
#SipLocal #DrinkLocal #BeverlyMorganPark #MargaritaMile #Summertime #SupportSmallBusinessess
Facebook #2:
12 local bars and restaurants | 12 specialty margaritas | June 1–July 31 | Enjoy 4 margaritas to fill your passport | Chance to win an e-gift card
Join us for the Margarita Mile this summer! Back and better than ever, 12 bars and restaurants are crafting artisanal margaritas for you to enjoy! Learn more at https://onwestern.com/margarita-mile/
Suggested Hashtags
#SipLocal #DrinkLocal #BeverlyMorganPark #MargaritaMile #Summertime #SupportSmallBusinesses
Instagram #1:
The Margarita Mile takes over Western Avenue this summer in Beverly/Morgan Park. From June 1–July 31, sip 12 specialty margaritas in the neighborhood. Enjoy 4 for a chance to win one an e-gift card good at dozens of local businesses!
Suggested Hashtags
#SipLocal #DrinkLocal #BeverlyMorganPark #MargaritaMile #Summertime #SupportSmallBusinesses
Instagram #2:
Stroll down Western Avenue this June & July for a summer margarita party. Featuring 10 bars and restaurants on Western, plus Barraco’s Beverly & Chicago’s only meadery—each crafting an artisanal margarita. Sip local & you could win an e-gift card good at dozens of local businesses!
Suggested Hashtags
#SipLocal #DrinkLocal #BeverlyMorganPark #MargaritaMile #Summertime #SupportSmallBusinesses
Social Graphics
Facebook Post Graphic
Please contact laurie.cleary@argusnet.com with any questions about how to use this toolkit.